A few years back, Samara Hernandez started a small VC Fund with a novel thesis: go in early and focus on industries that are massively changing and founders whose backgrounds uniquely position them to thrive in often overlooked growth markets. After a successful pilot fund, Chingona was ready to go public and was now in need of a strong visual identity.

Grounded in authenticity and passion, the Chingona identity integrates bold elements and colors to create a unique yet professional feel. The brand we’ve created reflects the daringness of the “badass” founders while also respecting the years of experience found on the team. Chingona is a VC fund that stands out amongst the rest not just in its visual identity but also through its success.