Chingona Ventures
A different kind of VC
![](https://assets-global.website-files.com/5ce8399d6bea6115c2eb74c8/603d339895ff7a77d35e6c64_Chingona.png)
Logo design
Colors
Typography
Illustrations
Marketing collateral
A few years back, Samara Hernandez started a small VC Fund with a novel thesis: go in early and focus on industries that are massively changing and founders whose backgrounds uniquely position them to thrive in often overlooked growth markets. After a successful pilot fund, Chingona was ready to go public and was now in need of a strong visual identity.
Grounded in authenticity and passion, the Chingona identity integrates bold elements and colors to create a unique yet professional feel. The brand we’ve created reflects the daringness of the “badass” founders while also respecting the years of experience found on the team. Chingona is a VC fund that stands out amongst the rest not just in its visual identity but also through its success.