Noodles Quick Pickup

A delightful quick pickup experience


Ethnographic research


Opportunity identification

Concept exploration

Experience design

Industrial design

Low fidelity prototypes

Alpha prototypes

The Opportunity

The last few years have seen a boom in the takeout category. Services like Uber Eats and DoorDash have generated a higher demand in this space, leaving many Quick Service Restaurant chains scrambling to adapt. Instead of merely reacting to this shift, Noodles World Kitchen is proactively aiming to become a leader in the quick pickup experience.

The Results

Our team uncovered several opportunities for delight in partnership with branding and architectural agencies, which we translated into concepts and prototypes across the entire quick pickup experience. We initially focused on the in-store pickup touch-points, later extending into foundational concepts for wayfinding, app features, information architecture, and the overall restaurant flow.

Our Insight

Up to 50% of their daily revenue comes from meals eaten outside of their doors, yet many restaurants have only dedicated a tiny amount of space and time towards takeout. Our goal was to create a delightful takeout experience. One that doesn't feel like an afterthought but rather an integral part of the dining experience, from the ordering process to the last bite.

Our Scope

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