A new approach to hydroponic gardening
User experience design
Low fidelity prototypes
A few years ago, Hank Adams, an avid gardener, turned to hydroponics to bring his passion for gardening indoors during the harsh Chicago winters. He quickly discovered that robust indoor systems were mostly DIY, often hidden in the basement, and not something you’d want to showcase. On the other end, most consumer-oriented units yield mediocre results both in quantity and quality.
Our work resulted in a smart completely modular consumer hydroponic system that seamlessly integrates its multiple elements (structure, plumbing, electrical) in a modern and straightforward package—achieving a pleasant user experience through easy assembly and user-operation. This is a high-yield hydroponics system that anyone would be proud to display in their home.
In conjunction with TBD Innovation and the Rise team, our goal was to bring high-yield vertical hydroponic techniques to consumers. Since these techniques can be quite problematic for inexperienced users, our focus was to find a way to simplify the user experience allowing more people to access a quality harvest at their fingertips all year round.